Redken (or "Redken 5th Avenue NYC") is an American hair care brand owned by L'Oréal Group
under the Professional Products division.
"Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the
professional salon business by introducing the concept of protein reconditioning and
developing new protein based products, which they patented.
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc. In 2007, Redken was
named as one of the "Icons of the American Marketplace" together with 256 other American
Brazilian Blowout Professional Smoothing Treatments are the most innovative and effective in the
world. Through the use of innovative and breakthrough bonding technologies, these treatments
actually improve the health and condition of the hair by creating a protective protein layer
around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth,
healthy, frizz-free hair with radiant shine!
What makes our professional smoothing treatments different?
They are the ONLY Professional Smoothing Treatments that actually improves the health of the
hair. No Damage!
Entire in-salon treatment is completed in just 90 minutes!
No down time! The minute you leave the salon, you can wash and air dry your hair, workout, put
your hair in a ponytail or clip and it will be smooth, frizz-free and radiant!